Brad Haugen has joined Lionsgate as their EVP of Digital Strategy & Growth.
He’ll be spearheading original content creation for digital platforms, brand partnerships and other storytelling initiatives in the digital space while monetizing Lionsgate’s 20K-plus title film and TV library on social. Haugen will also team with 3 Arts managers to bring their clients new brand opportunities and grow their businesses in the digital sphere.
Haugen has created premium content for across social including Meta, YouTube, Snapchat and X in collaboration with Will Smith, Jada Pinkett-Smith, Justin Bieber, Ryan Reynolds, Megan Thee Stallion and others in building their digital businesses.
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“Brad’s expertise in digital media and the creator economy are a great fit for our entrepreneurial culture, and he will supercharge our efforts to bring one of the world’s most valuable portfolios of brands & franchises to top digital media platforms and a whole new generation of talent,” said Jim Packer, Lionsgate President of Worldwide Television Distribution, and Brian Weinstein, co-CEO of 3 Arts Entertainment and Senior Advisor to the Office of the CEO at Lionsgate. “Brad’s digital media savvy, brand-building expertise and talent relationships will help drive our ability to capitalize on exciting new opportunities for growth beyond the four walls of our business.”
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“I look forward to working closely with Brian, Jim and the Lionsgate and 3 Arts teams,” said Haugen. “FromThe HungerGamesandTwilighttoMad MenandJohn Wick, Lionsgate has an immense portfolio of top brands & franchises, one of the world’s largest and most valuable film & TV libraries and a powerhouse talent management & production company at 3 Arts. The opportunities to scale its business and generate significant incremental revenue in the digital media space are enormous. I can’t wait to build something special with all of our potential partners out there.”
Haugen recently served as President of Westbrook Media. He led its digital content division, overseeing short- and mid-form content development, digital brand management and production. He also worked on premium mid- and long-form content ranging fromRed Table Talkon Meta and iHeart to theFresh Prince Reunion Specialon Max.
In the VR world, Haugen developed and produced Post Malone’s immersive albumTwelve Carat Toothacheand launched theShaq’tacular SpectacularNew Year’s Eve VR special with Meta. He also shepherded brand-funded original series including Samsung’sExposure, a top 10 series on Hulu, andOwn the 8 Count, an award-winning documentary in partnership with Logitech.
Previously, he worked with ATTN: co-founders Matthew Segal and Jarrett Moreno to build a digital media company with socially conscious, entertaining content. His team there produced branded content published across more than a dozen social channels in partnership with Netflix, Spotify, HBO, Microsoft, GE, Adobe, T-Mobile and many others. Prior to that, as the second full-time employee and first Chief Marketing Officer at Scooter Braun Projects, he and Braun built the online fan community for recording superstar Justin Bieber, leading the marketing and business initiatives for Bieber’s projects. He also shepherded marketing and business development initiatives for other clients including Ariana Grande, Tori Kelly, PSY, Martin Garrix and Carly Rae Jepsen.
